Logo of Alite Creative with stylized text on a black background.

At Alite we create video and still image content that unearths the stories behind our clients’ products and services, helping them get attention, land customers and stand out online!

A BREATH OF FRESH AIR IN A WORLD OF SAME-SAME CONTENT.

We’re Newcastle and the Hunter’s authentic content creators. We’re for clients who know their brand story and are ready for amazing visuals to tell their story. At Alite we listen, and listen well. We add value and insights to our client’s needs which make that little extra magic to deliver connection and conversion.

Two women sitting on the steps of a porch, holding mugs, with a sign for "Newcastle Perinatal Place" on the building behind them.
Man with glasses and a coat smiling outdoors with blurred background.
Wooden table with a speckled gray plate, two menus labeled 'TALULAH', a postcard with shelf items, a glass with water, and cutlery wrapped in a napkin.
Group of students in blue uniforms looking at a laptop
Woman smiling while talking on the phone and writing in a planner.
Person wearing a helmet and jacket standing with a bicycle, smiling, in an outdoor setting with trees and a building in the background.
Woman with blonde hair and blue eyes, wearing a black patterned top, standing against a turquoise background.
Pilot standing in front of an F-35 fighter jet on a tarmac.
A woman in a light pink suit standing outdoors with arms crossed, smiling, surrounded by trees.
Group of seven diverse people smiling and making playful poses in a studio setting.
An interview setup in a modern room with a cameraman, interviewer, and interviewee. The interviewer and interviewee are seated facing each other, with the interviewer holding a notebook. The cameraman is operating a camera on a tripod. A lighting setup is present, and there's a large window with a cityscape view in the background.
Ocean view with surfers riding waves, lush green foliage in foreground, under a hazy sky.
Woman smiling, holding colorful fabric bundles, standing outdoors with greenery in the background.
Two people in an office setting, one smiling and facing the camera, the other with their back to the camera, sitting at computer desks.
Smiling student in school uniform with blurred background

OUR APPROACH

We keep things simple, stress free, and effective. From the first conversation to the final edit, we work closely with you to understand your brand, goals, and vision. This collaborative approach allows us to create visuals that not only look fantastic but also deliver real results.

Let’s Make It Special, Together

Man in a gray blazer talking on a phone, sitting in a modern office with computer monitors and posters on the wall.

Photography Services

We offer a wide range of professional photography services in Newcastle and the Hunter Region, designed to capture your brand in the best light.

  • Corporate Photography

  • Personal Branding Photography

  • Event Photography

  • Headshots & Portraits

  • Food & Restaurant Photography

Aerial view of a coastal area with lush greenery and a pier extending into turquoise water.

Videography Services

Crafting engaging and impactful video content that helps your brand connect with your audience. Based in Newcastle, we offer a variety of video production services to suit your needs:

  • Brand Story Videos

  • Social Media Videos

  • Event Highlight Videos

  • Testimonial Videos

  • Promotional Videos

  • Training & Explainer Videos

Textured white abstract painting with thick, uneven brush strokes on canvas.
Couple smiling on a beach with cliffs and ocean in the background. 
BEHIND THE LENS

About Us

Alite Creative is the brainchild of Ludo and Dani Petrik. Business owners, parents of two beautiful boys and digital content creators with experience clients love. 

Based in Newcastle and the Hunter Region, you may know our other business, Ludo Petrik Wedding Photography & Film. Ludo and Dani bring their passion for helping businesses grow while understanding the time and financial constraints businesses have. That’s where Alite Creative steps in, offering high value creative content that connects.
Photography, videography and content creation is all done in house. 

We happily work alongside traditional marketing agencies and provide direct support to our clients. 

Let’s chat, let’s collaborate, let’s create work that connects with your customers.

Woman in white blouse and dark jeans smiling and gesturing in front of a red leafy background.
Child playing with blue slime in a bowl.

We go beyond the work.

We choose our clients for a reason. They’re the kinds of businesses we like and want to see prosper. We’re business owners ourselves and get how hard it is and how much is at stake. Your passion for business is our common ground, and we’re the link to the visuals and storytelling your business needs. We go beyond the work. More than enjoying the working process with our clients, we become advocates for their brand. If we believe it, others will too.

Creative Content That Connects

  • A woman with glasses and shoulder-length hair sitting in a chair, wearing a blue dress with a pattern, in front of a blurred bookshelf and abstract painting.
  • Person holding a colorful "I'm Standing Up to Cancer #BandannaDay" banner against a dark gray wall.
  • A large mining dump truck with two workers in safety gear standing nearby, under a blue sky.
  • Man sitting on a couch in an office, looking to the side, holding a laptop, with framed artwork and flowers in the background.
  • A table setting with a filled turnover on a plate, surrounded by various colorful plates and bowls containing toppings like salsa and guacamole. A copper mug with a drink and lime wedges is also present.
  • Man in yellow safety jacket and hard hat in industrial setting with machinery.
  • Two dancers perform on stage under dramatic lighting, with a man dipping a woman. A table with a sequined cloth and an audience member clapping are visible in the background.
  • Fleurette Calm Balance herbal tea jar, 100% organic, on a natural rock with flowers and leaves in the background.
  • Black and white portrait of a man wearing a white t-shirt, with short hair, against a textured wall.