Happy Clients Are Your Best Marketing Asset!
If you have a client that is so happy with your work that they just want to shout it from the rooftops, firstly, that’s EPIC! Secondly, don’t shy away from this, help them!
Going into 2026, with AI being bigger than ever, people are finding it harder than ever to trust. Which is why testimonials from your clients are going to hold more value than ever and here’s the thing most business owners miss when a client raves about how good their work is:
Your client wants to support you…
They just don’t always know how.
And that’s where you step in.
Why Happy Clients Don’t Always Become Great Advocates
Even your best clients can freeze when you say: “Would you mind leaving us a testimonial?”
Not because they don’t want to, but because:
They don’t know what to say
They don’t want to sound salesy
They’re busy
They assume a quick “Highly recommend!” is enough
(And while that’s lovely… it’s not doing your business justice.)
The Truth Is, Great Testimonials Are Guided, Not Forced.
The most powerful testimonials aren’t one liners.
They’re stories.
They help future clients see themselves in the same position and think:
“That’s exactly what I’m dealing with.”
Your job is to make it easy for your happy client to tell that story.
How to Help Your Clients Help You
1. Catch Them at the Right Moment
The best time to ask is when:
A project has just wrapped
A result has landed
They’ve said something like “We’re so happy”
It’s the emotional high that often leads to the best testimonials.
2. Give Them Gentle Prompts (Not a Script)
Avoid telling them exactly what to say. Instead, guide the conversation with prompts like:
What was going on in your business before we worked together?
What felt hard or frustrating at the time?
Why did you choose us?
What’s changed since?
How do you feel now?
These are also prompts you can send through over email or text if they’re planning to write something in their own time.
This helps to create a story and keeps it natural, honest, and human.
3. Let Them Be the Hero (Not You)
The strongest testimonials aren’t about how amazing you are,
They’re about how your work made their life easier.
Focus on:
Relief
Confidence
Time saved
Peace of mind
Growth
That’s what future clients connect with.
4. Choose the Right Format
Filmed testimonials are going to stand out and build trust more than ever as we move into 2026.
However we understand they’re not something everyone feels comfortable with. If you think a client might be happy to say a few words in front of the camera, or even if you’re not sure, it’s worth asking (they can only say no right!)
Having your client on camera raving about your services goes a long way towards building trust with potential clients as this type of testimonial is hard to fake! However, if they’re not comfortable with that, there are a bunch of other options to consider, such as:
Casual sit-down chats
Voice notes you later transcribe
A guided Q&A you turn into a carousel or blog
Meet your client where they’re comfortable.
The Bigger Picture: This Builds Trust Before You Ever Sell
When someone lands on your website or Instagram and sees:
Real people
Real stories
Real outcomes
(And great images of videos of the related project ;) )
You don’t have to work as hard to convince them.
Your happy clients do the talking for you.
Final Thought
If a client wants to shout your name from the rooftops, don’t shy away from this.
Help them by offering:
Direction
Structure
Confidence
And let their experience become one of your most powerful marketing tools.
Do you have a client testimonial you’re ready to have captured?
Get in touch with us and we’ll send you through all the info on how we can capture this in a way that will really stand out to your audience.
